Addidas Give Back Activation
- levelupsolutions
- Sep 4, 2023
- 1 min read
Updated: Feb 2
ARCHRIVAL x ADIDAS
ATLANTA TRACK CLUB WOMEN'S 5K RUN
DESCRIPTION
Adidas demoed their new UltraBOOST 22’s at Atlanta Track Club’s annual Women’s 5K Run. The event took place at the refurbished Cheney Stadium, which served as the warm-up facility for track and field athletes at the 1996 Olympic Games. The activation was sustainability-themed, and ahead of the event, guests were encouraged to bring used running apparel or footwear to the booth. All donations were given to local sustainability partners.
SERVICES
Experiential Production
HIGHLIGHTS
Produced a sustainability themed activation with ties to in-real-life product demos for Adidas’ UltraBOOST 22's.
This activation resulted in 200+ donated items of gently used clothing and apparel.
150+ guests visited the activation booth and interacted with the brand
50+ guests participated in product demos of the UltraBOOST 22's.
Partnered with (3) local brands to maximize community & sustainability impact.
Leans on sourcing sustainability-friendly materials for this activation.
March, 2022 | Atlanta, GA, USA
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